Automate UK - Company Rebrand

Overview: In support of the transformative rebrand from the PPMA Group of Associations to Automate UK, our team orchestrated an extensive video and photography project. This initiative aimed to encapsulate the essence of innovation within the automation sector and articulate the manifold benefits of association membership.

Objective: Our primary goal was to create compelling visual assets that succinctly conveyed the evolution to Automate UK and elucidated the value proposition for potential members. Through a company overview video and stakeholder interviews, coupled with an expansive library of photography, our aim was to facilitate a seamless rebranding process.

Approach: Leveraging our expertise in video production and photography, we meticulously planned and executed the shoot. The company overview video was crafted to encapsulate the ethos and transformative journey of Automate UK, portraying its commitment to pioneering advancements in processing, packaging, robotics, and machine vision. Additionally, the interview-led videos delved into the perspectives of key stakeholders, articulating the tangible benefits of joining the association.

Execution: Our team worked collaboratively to ensure a comprehensive coverage of the rebranding story. From capturing pivotal moments in the company's evolution to meticulously curating a diverse library of high-quality photographs, every element was meticulously designed to resonate with the intended audience.

Outcome: The culmination of this endeavor resulted in a suite of impactful visual assets. The company overview video embodies the spirit of innovation and progress, serving as a compelling introduction to Automate UK. The stakeholder-led videos offer authentic testimonials, effectively communicating the distinct advantages of association membership. Furthermore, the extensive library of photography provides a rich resource for the rebranded website and diverse marketing materials.

Impact: These visual assets play a pivotal role in the rebranding efforts of Automate UK, serving as powerful tools to communicate the association's vision, values, and the pragmatic benefits it offers to potential members. They form an integral part of the renewed identity, empowering Automate UK to establish a strong and resonant presence within the automation industry.